Have We Run Out Of Innovative Skincare?

If you think education is expensive, try ignorance.
-Andy McIntyre and Derek Bok

Sometimes its easy to spot false advertising claims. Sometimes not so much. Remember the only innovation lies in the advertising not the skincare.

Instant face lift cream! Erase those lines in minutes! C'mon!

The newest more clever claim is the "All Natural" approach. Some companies throw the natural word around knowing natural sells. They even design their packaging with earthy colors to trick your mind. These companies rely solely on marketing statistics. They know most people don't buy something based on ingredients. Most people don't understand what they do. I am here to teach you that reading ingredients is the only way to know the truth. Have you met my friend Google? Do the research yourself.

They Have PRopaganda: Expensive products have better ingredients.

I Have Truthful Tourette’s: The price of the product depends on the company making it. You can pay top dollar for the same chemicals that comprise a cheap product. Fancy marketing, good PR and huge AD budgets are what you pay for. Most popular skincare lines spend over 90% of their budget on this. The rest is spent on the actual development of the product.

Sometimes its only 3%.

After talking to a chemist I discovered some things. Chemists say that their clients come in looking for the same thing all the time. The concerns are how a product looks, how it feels after application, its fragrance and that its as cheap as possible. After all we force the hand of the labs to provide up with crap products by buying this garbage at the drugstore. In response to this, labs use inexpensive fillers and preservatives that are made in bulk. This stuff is cheap and chock full of harmful toxic chemicals.

These same chemicals are sometimes used to clean grease off garage floors. Some are also found in household cleaners.

Shocked?

The truth will set you free. But first, it will piss you off. -Gloria Steinem